Power Rangers fans are delighted to hear the news about the new Power Rangers films as they had been waiting for any updates about the superheroes and an anticipated sequel to the 2017 film. The film had done well in the domestic market, but, failed to make much of an impression internationally, and that cast doubts about the prospects of a sequel. The questions related to whether the new films will start from where the last movie ended are presently unanswered, but, at least this is clear that more Power Rangers stuff is coming our way.
Goldner made the announcement at the Hasbro Strategic Decisions Conference. In May, Hasbro purchased the rights to Power Rangers and other Saban properties, and the announcement of the new film was anticipated right from that time. Further, it was also announced that a lot of new projects are in the works for the iconic franchise. This is what Brian Goldner had said:
“As I mentioned, we’ve now announced the acquisition of Power Rangers. This is really a great statement about where we believe we are in developing our brand blueprint. The fact that we can acquire Power Rangers brand and plug and play that right into our strategy where we activate it in entertainment, motion pictures in the future and then of course across toys and games and consumer products and do so globally. We felt the brand was very under leveraged and undervalued. We feel we can exploit it to a much greater extent and it was a great opportunity to acquire the brand.”
As earlier observed, Hasbro’s initial details about the acquisition didn’t mention any details about the entertainment part of the Power Rangers. A lot of fans thought that the franchise wasn’t going to be revived after the last film from Lionsgate tanked. In fact, it was quite surprising to see such a popular franchise fail at the box office which might have been due to the Saban angle. Hasbro has the capability to take the franchise and restore its former glory.
Although there is still chance that Hasbro will keep the association with Lionsgate going to make a proper sequel to the previous Power Rangers film, it is not going to be simple. Other than acquiring the Saban properties in May, Hasbro also made a deal with Paramount Pictures in the fall last year to distribute their films, which might cause trouble if they work with Lionsgate again. However, everything is pure speculation right now, and Hasbro might have already taken that situation into account as well as taken the required precautions.
The CEO of Hasbro, Brian Goldner has said that the Power Rangers was a “very under leveraged and undervalued” franchise and that might be true. The proof will be seen when the next Power Rangers film is announced. Saban might have just messed things and made the Lionsgate reboot fail. In any case, fans have a reason to be excited since a new film’s official announcement is not far.